If you are new in the blogging world, or you just want to turn your hobby of blogging into a business, it might be hard for you to understand if you’re using the right SEO techniques. Many beginners tend to fall into some very common SEO mistakes. That’s why I’ve decided to share the most common with you, and understand how to fix them.
I know what you think: as a beginner, getting blog traffic from social media is much easier. However, once you understand how powerful organic traffic is, you might realize that you don’t want to primarily focus on social media anymore.
So, let’s jump right into the 3 most common SEO mistakes that might be hurting your blog:
1. Meta Tags
Title And/Or Meta Description Too Long
The suggested length for the title is about 55 characters or less (including spaces), whereas for the description it’s between 120 and 156 characters.
Personally, I like to use the plug-in Yoast SEO to check whether the title and the description have the right lenght or not. I find it very useful, as I don’t have to count how many characters I’ve used every time I write a post.
If the title and/or the description are too long they will get truncated in the search results and Google will show only part of them.
This does not mean that Google will penalize your organic traffic just because your title is too long. However, people generally click on titles that are not truncated. If you need to use a longer title, just make sure that people can see what your post is about in the very first part of the title.
Also, Google uses words in the title and in the description to determine the subject of the page. So, if they are very long, Google will have a lot of choices and may end up focusing on the wrong thing.
Duplicate Titles/Meta Descriptions
Google is all about original content, so if your content doesn’t look like it could take a new and different value, it will most definitely hurt your SEO.
Title And/Or Meta Description Too Short
If on one side having a very long title or meta description can somehow hurt your website, on the other side even too short titles and descriptions can slow down your blog’s success. These tags should provide a certain amount of info about the page so that search engines can easily figure what it is about.
The title, in particular, is very important when it comes to determining the keyword for your post. Using long-tail keywords is generally considered the best choice because there are fewer competitors for it and you are able to get better-targeted traffic. Obviously, if you wanna use long-tail keywords, your titles will most certainly be rather long (but always within the limits).
So, for example, instead of using a title like “Blogging Tips”, you should go for something like “3 Useful Blogging Tips For Beginners”, if your post has that certain target audience.
Missing Title And/Or Meta Description
This is something I’ve fallen into in my very first month of blogging and that I’ve fixed along the way. I didn’t know where to write the meta description, so I figured out it was okay if I left it empty. Turns out it isn’t (duh!), and that it can really hurt your blog.
Google can’t easily figure out what your pages and posts are about if you don’t give them a title and a meta description, so you’ll probably end up getting low rankings.
2. Accessibility And Indexation
Duplicate content is identical or similar content that appears on more than one page on your blog. This one in particular (like it happens for titles and descriptions) makes it hard for search engines to understand which page to show to users.
Whenever there are two identical or similar pages, Google has to choose to show one or another. This means that at least one of them will lack visibility on search engines.
The canonical tag, which makes you point which page you prefer indexing, can help you avoid these problems. So, you should definitely check if you’re using this tag the right way.
Low Word Count
It has been proved that the posts that rank higher on Google search pages are generally posts that have over 1,000 words. The reason behind it is that they provide in-depth content that people prefer when looking for certain information.
However, always remember that quality is better than quantity. So, you shouldn’t include fluff just to increase the word count in your posts, as it will only create a very negative user experience and an equally bad ranking.
3. Improperly Used Headings
Improperly Nested Headings
The order that you use for headings and subheadings is pretty important for the SEO of your blog. You should make sure you insert the headings in the right order, without randomly skipping some of them.
The way you use your heading will help G
Multiple H1 Headings
The H1 heading is the title of your page, and it can be one and only one. You can’t have two of them, otherwise it’ll mean you have two different titles for the same page. This will only confuse Google, making it hard to understand what the page really focuses on.
What do you have to say about these common SEO mistakes?
Have you fallen into some of these? Are you still trying to fix to fix them? Do you want to share some I haven’t mentioned? Feel free to leave a comment down below and to ask me your questions.
Have a nice day!
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